Year

2019

Category

Fashion and Apparel

Urban Threads

Urban Threads

Urban Threads

Year

2019

Category

Fashion and Apparel

Urban Threads

"Urban Threads" aimed to redefine streetwear fashion by blending urban aesthetics with contemporary style. The project focused on creating a distinctive brand identity for a clothing brand targeting fashion-forward millennials and Gen Z consumers.

"Urban Threads" aimed to redefine streetwear fashion by blending urban aesthetics with contemporary style. The project focused on creating a distinctive brand identity for a clothing brand targeting fashion-forward millennials and Gen Z consumers.

Our Part in the Puzzle

Our Part in the Puzzle

Parallel provided branding and marketing services, including logo design, website development, and influencer partnerships, to establish "Urban Threads" as a sought-after fashion label.

Plot Twists

Plot Twists

Navigating the competitive landscape of the fashion industry and differentiating "Urban Threads" from established brands posed a challenge. Additionally, capturing the essence of urban culture while appealing to a diverse audience required careful market research and strategic planning.

Summary

Summary

"Urban Threads" revolutionized streetwear fashion by infusing urban aesthetics with contemporary style, catering to fashion-forward millennials and Gen Z consumers. Parallel's branding and marketing services positioned "Urban Threads" as a trendsetter in the fashion industry, resonating with a diverse audience seeking edgy yet wearable apparel.

"Urban Threads" revolutionized streetwear fashion by infusing urban aesthetics with contemporary style, catering to fashion-forward millennials and Gen Z consumers. Parallel's branding and marketing services positioned "Urban Threads" as a trendsetter in the fashion industry, resonating with a diverse audience seeking edgy yet wearable apparel.

OTHER WORKS